Yahoo recently unveiled its global multi-million dollar repositioning campaign - "Its Y!ou". The campaign is at the heart of its turnaround strategy and promises to deliver a unique "customer experience" that's centered around "you" of course. It will be interesting to watch how Yahoo delivers this brand promise by cross leveraging its assets and defend its new position.
As for me, Google got me sticky and switched from Yahoo! long ago. Since then I'm a lean user of Yahoo! I will probably never experience how Yahoo! delivers on its brand promise. It will be interesting to watch how Yahoo! goes about delivering its new user experience and brand promise. So if you're a Yahoo! user or if you know more on how Yahoo! delivers this new experience and brand promise, I'd like to hear from you.
The larger question though is if the new position taken by Yahoo! will have more users flocking to, or switching to Yahoo!? More than just users, the key question is will it help Yahoo! drive its revenues?
What do Y!ou think?
No comments:
Post a Comment